Adding Christmas light installation to your services can be an exciting opportunity. But before you invest in training, equipment, and marketing, you need answers.
Can you get enough customers? How much should you charge? Can your team learn the work? And will the investment make sense for your business?
Holiday Lights Academy helps owners work through those questions with training, business resources, and coaching options. Our goal is to help you turn an idea into an organized operation with a plan for sales, delivery, and profitability.
Here is what to consider before you get started.
Is Holiday Lights Academy right for my business?
The right plan depends on where you are today.
Starting from scratch: You need to understand the service, build a budget, learn installation, and develop a way to win your first customers.
Adding lights to an existing home service business: You may already have customers, employees, vehicles, and a local reputation. The challenge is putting those assets to work without overwhelming your existing operation.
Growing an established lighting business: You may need better pricing, more consistent lead generation, stronger crew training, or systems that let the business grow beyond your personal involvement.
A discovery call is an opportunity to discuss your starting point and which program fits your needs.
How much money can a Christmas light installation business make?
Start with the number of customers you can realistically sell and serve.
For illustration, 40 customers spending an average of $2,000 would generate $80,000 in seasonal revenue. At the same average sale, 75 customers would generate $150,000.
Those are planning examples, not forecasts or typical member results. Your outcome depends on demand, pricing, marketing, sales execution, and installation capacity.
Revenue also tells only part of the story. You need to account for materials, installation and takedown labour, service visits, marketing, vehicles, insurance, storage, overhead, and your own time.
A business with more sales can still make less profit if its jobs are underpriced or its crews are inefficient. We encourage owners to build a plan around both revenue and the costs required to deliver it.
How will I get holiday lighting customers?
You need a customer acquisition plan before the installation calendar fills up.
For an existing home service business, your current customers are a practical place to begin. They already know your company and may welcome the convenience of buying another service from a team they trust.
Your marketing plan could include:
Introducing holiday lighting through customer emails, calls, and estimates.
Following up with past inquiries and unsold proposals.
Building referral relationships with property managers and complementary businesses.
Using local search, paid advertising, direct mail, and neighbourhood outreach.
Creating a follow-up process that turns inquiries into conversations and estimates.
The Academy provides marketing resources and sales tools to support that work. Generating customers still requires a budget, consistent activity, and prompt follow-up.
Track where leads come from, what they cost, and how many become paying customers. That gives you a basis for deciding where to invest next.
What do I actually get with Holiday Lights Academy?
Our programs combine practical business resources with different levels of support.
Depending on your package, resources include operating procedures, checklists, marketing materials, sales scripts, an estimating calculator, installation videos, equipment lists, supplier access, and a business owner community.
The Foundations program provides a self-paced option. The Blueprint adds personalized one-on-one coaching. The Full Package adds in-person installation training, subject to scheduling and availability.
Think about how you prefer to implement. Some owners want resources they can work through independently. Others want a coach to help them make decisions, adapt their plan, and stay accountable.
How much does it cost to get started?
There are two separate investments: your Academy program and the cost of launching your lighting service.
Contact our team for current program pricing and package details.
Your launch budget should also account for lighting products, installation equipment, training time, marketing, insurance, transportation, storage, and working capital. What you already own—and how many jobs you plan to take on—will affect the amount you need.
Before purchasing inventory, decide what services you will offer, how you will price them, and how you will collect payment. A focused launch plan helps you avoid buying products without a clear sales or delivery plan.
Will you help me price and estimate jobs?
Pricing is a central part of building a profitable holiday lighting business.
A quote needs to reflect more than the length of a roofline. Consider access, height, installation complexity, materials, labour, travel, service obligations, removal, and storage where applicable.
You also need to define exactly what the customer is buying. Does the price include takedown? Who owns the lights? What happens if a product fails? What changes when the customer returns next year?
The Academy includes estimating resources and sales scripts to help you build a more consistent process. With coaching, you can discuss how those tools apply to your operation.
The aim is to understand your costs and sell work your team can deliver profitably.
Can my team learn to install Christmas lights?
Installation is a skill your team needs to learn and practise before working on customer properties.
Our video training provides installation instruction, and in-person training is available through applicable offerings. Review installation training options for current details.
Build practice time into your launch schedule. Your team needs to become familiar with products, equipment, installation methods, and the full job process.
Training should also cover preparation, customer communication, quality checks, service visits, takedown, labelling, and storage. Confirm the safety training, insurance, and work requirements that apply to your location and activities.
How quickly can I get started - and is it too late this season?
You can begin learning before you are ready to take on customers. Being ready to sell and deliver the service takes preparation.
Your timeline depends on your experience, available time, staffing, supplier access, and marketing plan. A business with an existing team and customer base may have a different starting point from a new owner building everything from the ground up.
Work backward from your intended installation dates. Leave time for budgeting, purchasing, practice, lead generation, estimates, and scheduling.
If the season is already underway, assess what you can realistically deliver. A smaller, controlled launch may make more sense than accepting work before your operation is ready.
Who is behind the Academy, and why should I trust them?
Holiday Lights Academy was founded by Paul Baluch, whose background includes more than 18 years in home services and work with brands including 1-800-GOT-JUNK?, Shack Shine, and House Doctors.
Our approach brings business planning and operational systems into holiday lighting training. You can meet the team and read member reviews to learn more.
When evaluating any program, look for examples relevant to your starting point. Ask what the owner implemented, what resources they already had, and how long the results took. Another company's outcome can help you understand what is possible, but it does not predict your own.
What support will I have when I need help?
Choose your support level as carefully as you choose your training.
Self-paced learning suits owners who are comfortable implementing independently. Coaching provides an opportunity to discuss challenges, review decisions, and maintain accountability.
Before enrolling, confirm who you will work with, how sessions are scheduled, what support is included between meetings, and how long access lasts. Ask about availability during the busy season and whether additional ongoing coaching fits your needs.
Clear expectations help you choose a program you will actually use.
Is Holiday Lights Academy worth the investment?
The value depends on what you need help with and how consistently you implement.
Consider where a better process could improve your business: quoting accurately, following up with leads, purchasing the right materials, scheduling crews, or avoiding installation rework.
Then compare the program investment with the potential improvement in profit—not just additional sales. Include your time, implementation costs, and ongoing operating expenses.
You can learn through independent research and experience. The reason to invest in a structured program is to get organized resources and guidance that help you make progress with fewer avoidable mistakes.
The Academy is a stronger fit when you are prepared to put time into planning, marketing, training, and execution. Enrolling alone does not create a profitable business.
Ready to take your holiday lights business to the next level? With the right systems, planning, and expert guidance, you can streamline your estimates, close more sales, and scale your seasonal business faster. Book a free discovery call with Holiday Lights Academy today to learn how our proven strategies can help you maximize efficiency and revenue this season!
