Skip the learning curve

with Holiday Lights Academy

Outshine your competition

Learn how to not only install Christmas lights, but create a thriving, year-round business that stands out.

More than an installation course

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    1-1 Coaching

    Work directly with an industry expert to ensure success, every step of the way.

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    Tailored to your business

    Get unique strategies that apply to your specific business strengths and challenges.

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    A focus on growth & profitability

    Learn how to grow and scale to new heights, far beyond installation.

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Learn at your own pace — no travel required

You’re busy enough as it is. That’s why Holiday Lights Academy is a fully online course that gives you access to all the video training, resources, and expert guidance you need, right from the comfort of your own home.

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Developed by experts

With 16 years experience scaling home service brands, we’ve helped over 200 businesses shine.

Your tool kit for success

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    Detailed Systems & Processes

    Grow & scale with sales and marketing systems, operations manual, SOPs, playbooks, and video training.

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    Planning & Budgeting Tools

    Plan and budget for each stage of growth with comprehensive business planning and strategy tools.

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    Full Set Up & Launch Package

    Launch quickly with our estimating guide, equipment checklist, and access to approved suppliers.

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    Goal Setting & Stats Calculators

    Based on existing industry data, see what's possible for your business.

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    Comprehensive Training & Support

    Work with an industry expert who will guide you through both installation and business training.

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    Self-Paced Workbook & PDFs

    Work at your own pace with unlimited access to your own downloadable workbook.

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Logo of Bethany Associates featuring a stylized abstract 'B' with blue and orange geometric shapes and the text 'BETHANY ASSOCIATES' underneath, with 'BETHANY' in blue and 'ASSOCIATES' in orange.

“The Academy provided an invaluable overview of business essentials, thorough documentation and well-organized calls. This combination allowed our team to hit the ground running immediately.”

— Jared, Bethany Associates Pressure Washing

Logo of United Bin Cleaning featuring a water droplet with a broom inside, in red, white, and blue colors, with the company name and slogan.

“We felt the program was very easy to follow and very informative. Our technicians were able to learn a new skill quickly and had all the resources they needed for training.”

— Adrianne, United Bin Cleaning

It’s time to skip the learning curve

Boost your profit and add holiday lights to your offering with confidence — using proven systems that drive lasting growth.